Have you ever felt that life is lacking? Like, there must be more to it than this? Perhaps it was a fleeting thought that gave you a big picture view of your life. Somewhere between the 13th customer service complaint or 20th sales call you had to deal with today. Or maybe it was something more life-shattering that jolted the realisation.
If we are truly honest with ourselves, we would realise the lowest common denominator (apologies for the math ref) of all our decisions, is based in fear. Fear of the unknown. Fear of change. Fear of failure. Fear of physical pain. Fear of being vulnerable. Fear of getting hurt. Fear of death. Fear of being judged. Fear of lonelines. Fear of not being loved. Fear of loss.
Hands up if you feel like you can relate to any of those fears? I’m right there with you. Having moxie doesn’t mean you don’t fear anything. Fear is part of being human. We’re emotional beings. We do what we can to gain pleasure and avoid pain but fear can also hold us back from living our lives.
When I was a pre-pubescent teen, I took a stand. I renounced the colour pink from my life. Not just my wardrobe. My life. I loathed the colour pink the way I detest racism and terrorism. The way I hate listening to someone chew and the taste of duck pate. The way I feel ill about, and due to, motion-sickness and stomach cramps. It was the ultimate rebellion against anything Barbie stood for and the first stand I would take against society.
Starting a business is no cake-walk. To be honest, I’m not even sure what a cake walk actually is, but if it’s as easy and delicious as it sounds, then no. Businesses…not a cake-walk. Working for yourself is hard…well…work! It’s not for the faint-of-heart.
It’s no surprise to hear then that most businesses fail within the first 2 years. And if you do manage to get off the ground, it’s going to take more hustle to get to the stage where you can support yourself or sustain the lifestyle that you’ve become accustomed to. Sorry, no overnight success stories here. Princesses need not apply.